An immigrant, Joseph Bulova, came to New York and opened a jewelry store. It is said that Bulova "forged an enduring legacy of creativity and excellence, becoming an industry leader", (Bulova Corp,) Mr. Bulova possessed a blend of old-world craftsmanship and new-world innovation. He was relentless in his quest for products that pleased the people and gave him, as well, a sense of pride.
Bulova is one of the few companies in the world to experiment with new products. They are also one of the few to use untried technologies. They are credited with not being afraid to use imaginative marketing technologies. And all this started with his first business in 1875. He actually started a marketing revolution with his first national radio spots in 1926. This commercial reminded all listeners that "At the tone it's 8 P.M. B U L O V A. Bulova watch time". Fifteen years later he produced the first television commercial which proclaimed that "America runs on Bulova time". This was heard at the beginning of the Brooklyn Dodgers-Philadelphia Phillies game on July 1, 1941.
In 1916, they started making desk clocks and fine pocket watches. These items sold abundantly. They made them affordable to the masses. Until this time, only those with means could have a wrist watch and/or a pocket watch. Because of the great convenience of the wristwatch, Bulova began producing them as their primary product. Bulova concentrated on wristwatches and by the mid 1920's the company became the world leader in wrist watch sales.
After more than 130 years, Mr. Bulova's reputation continues in a legacy of products that addresses the changing needs of a broad spectrum of consumers all around the globe. Bulova remains committed to upholding a legacy of excellence for years to come. It is still one of the world's most recognized brands and has an international reputation for design, style and technology.
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